The goal was to translate POOOL’s investment model into clear, intuitive motion.
Fractional ownership, global investors, asset growth — all of it needed a simple visual language that works instantly for a new user.
We built a set of UI animations that help users and fonders understand how the platform works.
Through clear transitions, interactive states, and lightweight motion cues, the interface demonstrates the core mechanics of POOOL — joining properties, tracking returns, and navigating the investment flow. Each animation was designed to make the product feel intuitive from the first glance, turning a complex financial model into a simple, approachable experience aligned with the brand’s fast, confident tone.
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