The challenge was to understand what defines the new location — its rhythm, people, sound, and energy. This wasn’t just a copy of the first bar, but a space with its own vibe.
We created a visual language that blends brightness with minimalism, chaos with structure. It scales smoothly across posters, stories, and screen graphics — working just as well on a regular night as it does at a packed weekend party.
Dvir 12/2 is the kind of place you don’t plan to stay at all night — but do. The bar isn’t just background, it sets the tone. Music, light, and people come together in a dense, electric atmosphere.
We built a visual system that amplifies that energy — not by overpowering it, but by reflecting it and letting it spill outward.
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