Ban Sabai

Introduction

Ban Sabai is where island magic meets European standards. Located on the picturesque island of Koh Phangan in Thailand, the restaurant inherited its name from the local family place that once stood here. In Thai, Ban Sabai means “a house where you feel good” — and that feeling became the core of the brand. The new team preserved the spirit of the place while raising the bar: thoughtful service, consistent quality, and a space you want to return to.

Year

2023

Industry

Restaurant Business

Category

Branding

Motion design

Timeline

4 weeks

Challenges

The goal was to design an identity that feels native to the island, not imposed. We grounded the visual system in nature and mysticism — weaving in symbols, vegetation, and animal figures. At its heart: a group of monkeys worshipping an all-seeing eye, a talisman that protects the island and its energy. The color system reflects the rhythm of the day: warm orange hues for the daytime, deep purples for the night.

The identity is subtle, but layered — just like the island itself. Every visit reveals something new.

More info

Ban Sabai is structured into three spaces — bar, restaurant, and beach. We created a system that distinguishes them visually without breaking the overall brand feeling. Daytime Ban Sabai is sunlit, laid-back, and light. The evening version is immersive, mystical, and calm.