The challenge was to create a flexible, premium identity that wouldn’t feel overly luxurious or distant.
The visual language draws inspiration from racing aesthetics — dynamic lines, motion, and the geometry of performance.
The logo, featuring a fragment of a racing flag, became the core of the identity.
Its shapes evolved into supporting symbols, backgrounds, and motion elements — with 3D design remaining an integral part of the system, as in every Sicksnake project.
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