In 2023, our goal was to rethink the visual core of the brand — making it sharper, more adaptable, and in tune with the current aesthetic. We updated slogans, refined the color palette, and captured the venue’s essence through layered graphics, dark surreal textures, and deliberate visual complexity. Despite the number of elements, the identity stays balanced and functional — flexible enough to evolve with each new campaign.
Dvir 12 is a testament to creative trust, where boldness is not just allowed but expected.
Each season brings something new. In 2025, we focused on volume and texture — adding 3D elements to digital campaigns and exploring 3D printing to give guests a chance to hold, and even take home, a physical memory of Dvir 12.
We continue to support the project with new visuals and tools that keep the identity flexible, recognizable, and ready for every new summer launch.
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(2021-25©)