In 2024, the IHCL team approached us to create an adaptive design system capable of uniting multiple educational directions under a single visual code.
A key focus was developing a consistent framework for digital communication, while maintaining strong visual coherence across offline materials and campus environments.
We built a modular visual system that adapts to IHCL’s expanding structure.
This approach allowed the brand to merge educational tradition with contemporary visual thinking and speak to its audience in a clear, relevant way.
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