Leenalchi

Introduction

Leenalchi is that peculiar yet comforting friend you visit when you're craving something unexpected. It’s not just a coffee stop — it’s a place where taste, atmosphere, and visuals come together to create an experience. Each visit feels like a small discovery. You never quite know what flavor you’ll get, but you can be sure it’ll surprise you — and stay with you. Leenalchi plays with curiosity, form, and emotion. It’s all about an experience you’ll want to come back to — whether through an unusual drink, a playful presentation, or an interior that begs to be photographed.

Year

2025

Industry

Restaurant business

Category

Branding

Motion design

Timeline

5 weeks

Challenges

The client came with a clear request: to create a bold, unconventional visual style that reflects the vibrancy and unpredictability of life. The challenge was to keep it expressive and alive, without losing structure or clarity. We drew inspiration from natural color palettes and the plasticity of organic forms. The main task was balancing the vivid palette — so we developed a rule-based design system that maintains consistency and recognition.

The identity is flexible and easy to adapt across formats — from packaging to digital. Brand system includes a master file that enables the team to generate new assets using a drag & drop approach.

More Info

The key visual element became a fictional bird — the Leenalchi. We developed it as a 3D object, then brought it into the real world through 3D printing and interior integrations.