Our task was to design a cohesive system that could connect all dimensions of the label — from vinyl releases to events and merchandise.
We built a unified visual structure for sound production, promotion, and live communication, keeping the energy consistent across every touchpoint.
The logo’s foundation lies in the texture of vinyl grooves — turned into a graphic signature that flows through all media.
This linear rhythm became the core of VG PLUS identity: sharp, tactile, and unmistakably underground.
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