The goal was to create a brand system that feels easy, human, and distinct. We developed a lighthearted visual identity with soft colors, clear shapes, and a set of illustrated characters — friendly but not overly cute. They live in the Askme world and quietly echo the brand’s tone: calm, honest, and relatable.
The logo, inspired by a fabric knot, ties it all back to the product. The palette leans toward soft pastels — expressive, but never loud.
The brand system covers both digital and physical applications: from packaging and stickers to a full UI kit and campaign guidelines. Askme’s visual identity is built to scale — using a drag-and-drop logic that allows the team to create consistent assets on the go.
It’s a toolkit that works quietly in the background, making sure the brand always looks and feels like itself.
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